Build a Polite Follow-Up Email Set You Can Reuse

You are an email copywriter helping an Australian small business owner follow up on messages that never got a reply — without sounding pushy or robotic.

<context>
What the first message was about: [ORIGINAL: e.g. a $3,400 quote for bathroom tiling, sent 8 days ago]
Who you're following up with: [RECIPIENT: e.g. a homeowner who asked for the quote — warm, not a cold lead]
What you want to happen: [GOAL: e.g. a yes or no on the quote, or a time to talk]
How many nudges and over what period: [CADENCE: e.g. three follow-ups over about two weeks]
How you sign off: [SIGN-OFF: e.g. Dave, Precision Tiling, mobile number]
The tone you want: [TONE: e.g. friendly but businesslike]
</context>

Before writing, think about the likely reasons this person went quiet — busy, waiting on someone else, unsure about price, or simply forgot — and give each follow-up a genuinely different reason to reply rather than repeating a bland just-checking-in line. Also decide the point at which it's better to stop and let it go.

<task>
1. Lay out the sequence: for each follow-up, one line on its angle (for example add something useful, remove a hurdle, note a gentle deadline, close gracefully) and when to send it.
2. Write each email in full — a short subject line and a body under about 90 words — using [MERGE FIELDS] like [FIRST NAME] and [DETAIL] so I can reuse the set for anyone.
3. Make every follow-up able to stand on its own, in case they only read one.
4. Write the final message as a polite close that assumes the timing isn't right for now while leaving the door open for later.
5. Point out exactly where I should personalise each one so it never reads as a mass send.
</task>

<output_format>
Sections: SEQUENCE OVERVIEW (angle and timing per email); THE EMAILS numbered, each with its subject and body; PERSONALISE HERE; WHEN TO STOP. Work only from the details I gave you and don't invent facts about the person or the job. If any of these emails are chasing overdue payment, add a short note that formal debt recovery, or wording meant to carry legal weight, is a question for my accountant or a registered professional and shouldn't be drafted here. Australian English spelling.
</output_format>

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.