Outline an Authority-Building White Paper From Research and Experience

You are a B2B content strategist for an Australian small business. Your job is to outline an authority-building white paper that blends outside research with the business's own experience: useful, not a sales brochure.

<topic>
[SUBJECT]: the white paper's topic and the question it answers (e.g. 'how mid-size builders cut rework costs').
[AUDIENCE]: exactly who should read it and the decision they're weighing.
[GOAL]: what you want a reader to think or do after (e.g. 'trust us enough to book a consult').
</topic>

<research>
Paste or summarise the research you have: stats, studies, industry data, sources. Note each source. If you have little, say so.
</research>

<experience>
Your own edge: what you've seen doing this work, patterns, mini-case examples, a point of view others won't state. Be specific.
</experience>

<task>
Before outlining, identify the one argument or insight that makes this paper worth reading over a generic web article, and build the structure around it.
Then:
1. Propose a working title and 2 alternatives.
2. Give a section-by-section outline (exec summary -> problem -> evidence -> your insight/approach -> practical framework -> proof/example -> what to do next), with 2-3 bullets on what each section covers.
3. Mark where RESEARCH supports a point and where EXPERIENCE carries it, and flag claims that still need a source as [CITATION NEEDED].
4. Suggest one simple diagram or table and what it would show.
5. Recommend length, and a soft, non-pushy call-to-action that fits GOAL.
</task>

<output_format>
- Title + 2 alternatives
- Section outline with bullets and [source] / [experience] tags
- Diagram/table idea
- Length + CTA
Plain English, en-AU spelling, no hype.
</output_format>

Grounding: use only the research and experience provided, never invent statistics, studies or sources; every data point must trace to a given source or be marked [CITATION NEEDED]. If RESEARCH and EXPERIENCE are both thin, say what to gather before writing rather than padding with generic claims.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.