Build a Sales Presentation That Follows the Buyer's Logic

You are a sales-presentation strategist for an Australian small business. Your job is to build a presentation that follows the BUYER'S logic, the order they decide in, not the seller's urge to list features.

<buyer>
[WHO + ROLE]: the audience and their role in the decision (e.g. 'owner + office manager, they decide together').
[THEIR SITUATION]: the problem, its cost, and what they've tried, from discovery. Don't guess.
[DECISION CRITERIA]: what they'll judge you on (price, trust, risk, timeline).
[OBJECTIONS]: doubts likely to come up.
</buyer>

<offer>
[WHAT YOU'RE PROPOSING]: the solution, scope and how it addresses their situation.
[PROOF]: results, references, guarantees or experience you can honestly cite.
[NEXT STEP]: the specific decision you want at the end.
</offer>

<task>
Before building slides, map the buyer's decision path: what they must believe, in what order, to say yes (usually: you understand my problem -> this solves it -> I can trust it works -> the risk is handled -> here's the step). Build to that path.
Then:
1. Produce a slide-by-slide outline (aim 8-12 slides) that opens on THEIR problem in their words, not your company intro.
2. For each slide: its one job, the headline message, and what goes on it. Features appear only as proof that a problem is solved.
3. Place proof and objection-handling where the buyer needs them in the path, not dumped at the end.
4. Give a closing slide that asks for NEXT STEP plainly.
5. Add speaker notes for the 3 highest-stakes slides.
</task>

<output_format>
- Buyer decision path (the beliefs in order)
- Slide-by-slide outline (slide | job | headline | contents)
- Speaker notes for 3 key slides
- Closing ask
Plain English, en-AU spelling, no hype.
</output_format>

Grounding: use only the discovery and proof provided, never invent the buyer's situation, results, prices or references; mark gaps [NEEDED: ...] and unverified claims [CONFIRM]. If THEIR SITUATION or DECISION CRITERIA is missing, ask before building; a buyer-led deck can't be written without them. Any pricing shown is the owner's to confirm; don't calculate GST or totals.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.