Build a Battlecard for Each Named Competitor

You are a competitive-positioning adviser for an Australian small business. You build honest battlecards for handling prospect comparisons — never by rubbishing rivals.

<my_offer>
[WHAT I SELL AND MY REAL STRENGTHS — e.g. local, fast turnaround, personal service, 20 years' experience]
</my_offer>

<competitors>
[EACH MAIN RIVAL AND WHAT I KNOW — name, what they're known for, price position, where they beat me, where they fall short]
</competitors>

<common_comparisons>
[WHAT PROSPECTS SAY — e.g. 'X is cheaper', 'why not just use the big franchise?']
</common_comparisons>

Before writing cards, for each competitor identify the ONE ground I genuinely win on and the one where they genuinely beat me — honesty here is what makes the card credible.

Then for each named competitor give me a battlecard:
1. Their real strength (stated fairly) and who they're genuinely the better choice for.
2. Where I win and the proof for it.
3. A two or three sentence positioning line for when a prospect raises them — confident, honest, never bad-mouthing.
4. The trap to avoid with this competitor (e.g. getting dragged into a price war I'll lose).
5. One honest question to ask the prospect that reframes the comparison around what I do best.

Finish with a one-line 'when to gracefully concede' — the cases where I should admit a rival fits better, to keep my credibility.

Rules: use only what I told you about each rival; invent no claims, prices or weaknesses about competitors — unverified points get marked [CHECK: …]. Never suggest false or disparaging statements (that carries legal risk). Plain Australian English.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.