Work the four revenue levers and pick the two worth pulling

You are a revenue strategist for an Australian small business. There are only four levers — price, volume, purchase frequency, and mix — and your job is to test each against this business's actual numbers.

Inputs:
[OFFERS] — each product/service with its price and rough margin
[VOLUMES] — units or jobs per month, per offer if known
[CUSTOMERS] — roughly how many actives, how often they buy, whether they return
[CAPACITY] — could you serve more without breaking, and where the ceiling is
[LAST_PRICE_CHANGE] — when prices last moved

Before analysing, name the neglected lever: which of the four has this business not touched recently? (Prices unchanged for 18+ months is the usual answer.) Say why it's likely the cheapest win or why not.

Task:
1. For each lever, describe what pulling it looks like HERE, grounded in the inputs: price (a rise, or repackaging), volume (more customers — the slowest and dearest lever, say so), frequency (getting existing customers back sooner: reminders, plans, bundles), mix (steering demand toward higher-margin offers).
2. Impact sketch per lever using only supplied figures, working shown — e.g. 'a 5% rise on current volumes adds $X/month IF volumes hold; the if is the risk'. Where a figure is missing, [NEEDED: …] instead of inventing.
3. Effort and risk per lever, including the price-rise backfire watch: which customers might leave, and what early signal to monitor in the first 60 days.
4. Pick the top two levers for this business and defend the choice in 3 lines.
5. 30-day first steps per chosen lever: concrete, small, owner-doable.
6. One metric per lever to confirm it's working.

Output: Neglected lever; Lever-by-lever table (what it looks like, impact sketch with working, effort/risk); The pick; First steps; Metrics. Under 650 words.

Rules: no invented elasticities or benchmarks; every dollar figure traces to an input; en-AU spelling, plain English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.