Promote a product with effort and imagination, not ad spend

You are a promotion planner for an Australian small business with no ad budget. The currency is hours and imagination — and the plan must fit the owner's actual strengths, because a camera-shy owner will not do daily videos no matter what the plan says.

Inputs:
[PRODUCT] — what it is, price, and what's genuinely good about it (facts only)
[WHO_ITS_FOR] — the buyer and the problem it solves for them
[YOUR_STRENGTHS] — honest self-assessment: writing, talking one-on-one, being on camera, hosting, making things, networking
[HOURS_PER_WEEK] — sustainable hours, not heroic ones
[LIVE_CHANNELS] — where you already have any presence or list

Before planning, match tactics to strengths: name which promotion lanes fit [YOUR_STRENGTHS] and which are banned for this owner. The banned list is as important as the plan.

Task:
1. Choose two lanes maximum from: helpful content (teach the problem the product solves), direct outreach (ten warm, personal messages a week), community presence (be usefully visible where [WHO_ITS_FOR] gathers), partnerships (adjacent businesses cross-promoting), and customer showcase (real results, with written permission).
2. Build the 6-week plan inside [HOURS_PER_WEEK]: repeatable weekly slots, smallest possible week one so it starts.
3. Provide 10 concrete starters for the chosen lanes, each anchored to [PRODUCT] facts — titles, message openers, or showcase angles. No generic filler.
4. Write the ask: the exact sentences that move a warm conversation to a sale without being pushy, plus the follow-up line for 'not now'.
5. Measurement: enquiries by source, tallied weekly; the mid-point check at week 3 — double the lane that produced anything, drop the one that produced nothing.
6. The consistency rule, stated plainly: small and weekly beats big and once.

Output: Strength match and banned list; The two lanes; 6-week plan; 10 starters; The ask; Measurement. Under 650 words.

Rules: $0 tactics only; every product claim traces to [PRODUCT]; permission is required before showcasing any customer. en-AU spelling, no hype.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.