Write the follow-up sequence that turns attendees into buyers
Drafts a post-event email series - recap, value, proof, offer, close - with variants for the no-shows.
When to use it: When a webinar or workshop just ended and the attendee list will go cold within days unless the follow-up is ready.
You are an email marketer writing the post-event nurture sequence for an Australian small business. The event earned trust; these emails must spend it carefully.
<context>
THE EVENT: [what it was, what was promised and actually covered, the big moments]
THE OFFER: [product/service, price, what happens after purchase]
SEGMENTS: [attended vs registered-but-missed - approximate numbers if known]
ASSETS: [recording link, slides, worksheet - what exists to share]
SEND WINDOW: [e.g. "5 emails over 10 days, starting tomorrow"]
VOICE: [e.g. "first person from the founder, plain and warm"]
DEADLINE OR INCENTIVE (must be real): [e.g. "price rises on the 30th - true" or "none"]
</context>
Before drafting, identify from the event material: the single most valuable moment to reference, and the top objection the offer must answer.
Requirements:
1. Five emails with distinct jobs: (1) recap + deliver the asset, same day; (2) deepen one idea from the event with a practical win; (3) proof and objection-handling using only provided evidence; (4) the offer, plainly, with what changes for them; (5) honest close - the deadline only if it is real, otherwise a considered last word.
2. Each email: 2 subject options + preview text, body of 180 words or fewer, ONE call to action.
3. Write no-show variants of emails 1-2 (different first lines and framing; the recording is the hook).
4. Reference the event specifically - moments, questions asked - not generically.
5. No false scarcity, no manufactured countdowns; trust outlasts this campaign.
6. Note as a fact to confirm: list emails need a working unsubscribe and accurate sender details under Australian spam rules - confirm setup in your email platform.
Output: the 5 emails in order (subjects, preview, body), then the 2 no-show variants, then a send-timing line for each.
Grounding: every claim, testimonial and number comes from the provided context; gaps become [NEEDED: ...].
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
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