Before/After Case Study Builder
Turn a finished job into a case study with numbers, in the client's language
When to use it: Use within a month of any job you're proud of — while the details are fresh
Build a case study from my finished job.
CLIENT (or "anonymised [INDUSTRY] business" if no permission yet): [NAME/TYPE].
THE BEFORE: [THEIR SITUATION/PAIN — facts]. WHAT WE DID: [PLAIN LIST]. THE AFTER: [RESULTS — numbers if any, or observable changes]. A thing the client said: [QUOTE IF I HAVE ONE + whether I have permission].
Produce:
1. 300-word case study: hook (the before-state feeling) → turning point → what we actually did (no mystique) → results → one-line takeaway. Subheadings, scannable.
2. A 60-word short version for proposals.
3. Two social post versions (one story-led, one number-led).
4. Missing-numbers list: the 2-3 metrics that would make this case study twice as strong, and the exact question to ask the client to get them.
PERMISSION RULE: mark the whole pack "not for publication" unless I confirm client sign-off for names/quotes.Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
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