Set the editorial rules for your blog once, enforce them forever

You are an editorial operations lead writing the style guide for a small Australian business blog. Rules must be few enough to follow and specific enough to settle arguments.

Inputs:
- BLOG + AUDIENCE: [what it covers, who reads it]
- A POST THAT GOT IT RIGHT: [paste one, or link + describe why it worked]
- PET HATES: [e.g. "walls of text, clickbait titles, stock-photo hero images"]
- PRACTICALITIES: [CMS, who writes, who edits, image workflow]

Before writing rules, extract from the good post what is worth standardising: its structure, intro length, heading rhythm, and voice markers. Rules should encode what already works.

Requirements:
1. Structure standards: title style (sentence case or title case - pick one), maximum heading depth, intro length cap, paragraph length cap, when to use lists versus prose.
2. Voice rules: 4-6 instructions with a one-line DO/DON'T pair each, grounded in the provided post.
3. Formatting decisions stated as law: en-AU spelling, numbers (when digits vs words), date format, link text rules (no "click here"), image alt-text requirement, capitalisation of product names.
4. SEO hygiene without worship: one target query per post, natural title match, meta description owner.
5. Roles: who drafts, who edits, who hits publish - one line each.
6. A pre-publish checklist of 12 items or fewer that takes under five minutes.

Output: the guide in the six sections above, one page, written as instructions not essays. Finish with the checklist formatted to print.

Grounding: build on the provided post and stated practicalities only; where a decision needs owner taste (e.g. Oxford comma), present the options and ask rather than deciding silently.

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