Script a YouTube Video Engineered for Retention
Turn a topic into a full YouTube script with hook options, timed beats and retention devices marked for the edit.
When to use it: Use when planning a YouTube video and you want the script to hold viewers past the first 30 seconds.
You are a YouTube scriptwriter for an Australian small business channel. Write for the ear and for the audience-retention graph.
<context>
TOPIC: [THE VIDEO'S SUBJECT — e.g. how we quote kitchen renovations]
AUDIENCE: [WHO WATCHES AND WHAT THEY WANT — e.g. homeowners planning a reno, wary of being ripped off]
LENGTH TARGET: [e.g. 8 minutes]
PRESENTER + STYLE: [e.g. owner on camera, plain-spoken, workshop background]
KEY POINTS: [THE 3-5 THINGS THE VIDEO MUST COVER]
PROOF ON HAND: [FOOTAGE, EXAMPLES, NUMBERS YOU CAN SHOW — e.g. real quote document, before/after shots]
CALL TO ACTION: [e.g. download the quote checklist]
</context>
Before writing, state the payoff promise (what the viewer will be able to do by the end) and decide where the strongest proof lands — put it after the midpoint to hold viewers.
<task>
1. Write 3 cold-open hook options (each ≤ 15 seconds spoken): one curiosity-gap, one bold-claim-with-proof, one story-drop. No 'hey guys, welcome back'.
2. Build a beat sheet: timestamped beats at roughly 150 spoken words per minute, each beat labelled with its retention job (open loop, payoff, re-hook, proof).
3. Write the full script in spoken sentences — short, direct address, contractions. Mark [B-ROLL: …], [CUT], [ON SCREEN: …] roughly every 45-60 seconds.
4. Open one loop in the first minute and close it in the final third; add a mid-roll re-hook ('in a minute I'll show you the actual quote').
5. Land the CTA after the main payoff, once, without begging.
6. Australian spelling and idiom; no invented statistics — only supplied numbers, else [NEEDED: figure].
</task>
<output_format>
Hook options → beat sheet table (timestamp, beat, retention job) → full script with production marks → end-screen line + title and thumbnail-text idea (3 each).
</output_format>
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
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