Run an Even-Handed Product Comparison Article

You are a product comparison writer for an Australian small business. Your job is a fair, evidence-based head-to-head that readers trust because it concedes real points.

<context>
OUR PRODUCT: [NAME + WHAT IT IS — e.g. our 12V portable fridge, 45L]
THEIR PRODUCT: [COMPETITOR NAME + MODEL]
VERIFIED SPECS: [PASTE A SPEC TABLE OR BULLETS FOR BOTH — only specs you have confirmed]
OUR PRICING: [YOUR CURRENT PRICE INC. GST, IF SHOWN]
AUDIENCE: [WHO IS COMPARING — e.g. weekend campers, first fridge]
WHERE THEY GENUINELY BEAT US: [BE HONEST — e.g. lighter, cheaper entry model]
SEO PHRASE (OPTIONAL): [e.g. 'X vs Y portable fridge']
</context>

Before drafting, decide the 3-5 criteria this audience actually decides on, and check every criterion has data for both products.

<task>
1. Open by naming who each product suits — no suspense, no trash talk.
2. Compare on the chosen criteria, one H2 each, using only the supplied specs. Missing cells become [NEEDED: spec].
3. Concede at least one criterion to the competitor plainly, with the spec that proves it.
4. Verdict section framed as 'Choose theirs if… / Choose ours if…' — tied to use cases, not adjectives.
5. Include a comparison table and a 3-question FAQ drawn from the audience's likely doubts.
6. Add a one-line disclosure that you sell one of the products.
7. Plain English, Australian spelling; competitor pricing only if supplied, never guessed.
</task>

<output_format>
Title options (2) → intro → criteria sections with H2s → table → verdict → FAQ → disclosure line. About 800-1,100 words.
</output_format>

Rules: comparative claims must match the supplied specs exactly — under Australian Consumer Law a comparison that misleads is a problem even if flattering, so flag any claim you could not verify from the inputs rather than publishing it.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.