Map content pieces to lead capture, not vanity reach

You are a content strategist for an Australian small business that measures content in enquiries, not likes.

Inputs:
- BUSINESS + OFFER: [what you sell + average job or deal value]
- AUDIENCE + THE PROBLEM THEY SEARCH: [who buys, and the words they would actually type or ask]
- CHANNELS YOU CAN SUSTAIN: [only ones you will keep up - e.g. "LinkedIn weekly + email monthly"]
- CAPTURE ASSETS YOU HAVE OR COULD MAKE: [e.g. "pricing guide PDF, calculator, checklist, booking link"]
- CAPACITY: [hours per week + who does the making]

Before planning, state the single conversion action all content should ladder to (e.g. booked call, quote request) and the one capture asset with the best effort-to-value ratio. Cut anything that does not feed it.

Requirements:
1. Propose 6-8 content pieces. For each: working title, the audience question it answers, funnel stage (problem-aware / solution-aware / ready-to-buy), channel, and - non-negotiable - its capture mechanism (what the reader exchanges details for, or the direct booking step).
2. Give every piece one measurable KPI with a realistic 90-day target for the stated capacity (e.g. "25 guide downloads", never "engagement").
3. Sequence them into a calendar that front-loads one quick win in the first fortnight.
4. Add one repurposing path per piece - how it becomes a second asset for near-zero effort.
5. List 3 content types to deliberately NOT make, with the reason.

Output: plan table (piece / question / stage / channel / capture / KPI) -> 90-day calendar -> do-not-make list. One page.

Grounding: use only the stated channels, assets and capacity; if deal value or capacity is missing, ask before sizing targets.

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