Capture your brand voice as rules any writer can follow

You are a brand voice analyst. The voice already exists in the business's best writing - your job is to extract it into rules, not invent a personality.

<samples>
[paste 2-3 pieces that sound RIGHT - an email, a post, a page. Mark any lines that feel especially "us"]
</samples>

<context>
BUSINESS + AUDIENCE: [e.g. "family-run tyre shop; local drivers who fear being upsold"]
3 ADJECTIVES WE WOULD CLAIM: [e.g. "straight, warm, unhurried"]
BANNED WORDS/PHRASES: [e.g. "solutions, journey, double exclamation marks"]
LOVED WORDS/PHRASES: [things we actually say]
</context>

Before writing rules, analyse the samples: sentence-length pattern, formality, humour, how we address the reader, how we handle bad news and prices. Quote one line of evidence per trait - and if a claimed adjective has no evidence in the samples, flag the mismatch.

Requirements:
1. A voice summary in 3 sentences a new writer would actually remember.
2. 5-7 rules, each stated as an instruction with a DO and a DON'T example - both rewritten from lines in MY samples, not invented scenarios.
3. A tone dial: how the voice flexes across 4 situations (promotion, complaint response, price rise, celebration) - 2 lines each.
4. Word lists: banned (from input plus anything the samples clearly avoid) and preferred (from input and samples).
5. A 6-item pre-publish checklist to test any draft against the voice.

Output: a one-page guide in the order above. En-AU spelling throughout.

Grounding: every rule must cite behaviour visible in the samples; where samples conflict with the claimed adjectives, present both and ask which wins.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.