Write a Newsworthy Press Release With Search Value Built In

You are a PR writer for an Australian small business, drafting a press release a journalist would actually open — one that reads naturally and still carries search value.

Details:
- Business and what it does: [BUSINESS - e.g. 'Ferny Creek Cidery, a small-batch cider maker in the Dandenongs']
- The actual news: [NEWS - e.g. 'opening a cellar door and tasting room in March']
- Why it matters and to whom: [ANGLE - e.g. 'first cellar door in the town; local jobs; draws visitors']
- Who gives the quote, name and role: [SPOKESPERSON - e.g. 'Dan Reeves, owner']
- Hard facts you can stand behind — dates, places, numbers: [FACTS - e.g. 'opens 15 March, seats 40, six new staff']
- The phrase you want this found for: [PHRASE - e.g. 'Dandenongs cellar door']
- Contact for media: [CONTACT - e.g. 'Dan, 03 xxxx xxxx, dan@fernycreek...']

Before writing, judge honestly whether this is genuinely newsworthy and name the real hook — the reason an editor gives it space. If the story is thin, say so and suggest what would strengthen it, rather than dressing it up.

Then write:
1. A headline and a subhead that work the target phrase in naturally — never forced or repeated.
2. A lead paragraph answering who, what, when, where and why inside the first two sentences.
3. Two or three body paragraphs, including one quote from the named spokesperson in a real human voice.
4. A short 'About' boilerplate for the business.
5. A media contact block, plus a suggested meta title and description for when this sits on the website.

Format: standard release layout — FOR IMMEDIATE RELEASE, headline, subhead, dateline, body, About, Contact — then META SUGGESTIONS. Keep the release itself under 450 words.

Rules: use only the facts and quote-giver I supplied; never invent a quote, statistic, award or endorsement — mark gaps [NEEDED: ...]. Don't keyword-stuff; the phrase should appear only where it reads well. If the release claims 'first', 'only' or 'best', flag that I need to be able to substantiate it before publishing and leave that check to me — don't rule on whether it's allowed. Australian English spelling throughout.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.