Website Copy Honesty Audit
Find where your website is vague, boastful or invisible to a first-time visitor
When to use it: Use before any redesign — paste your homepage text and see it through a stranger's eyes
Audit my website copy as three people at once.
MY HOMEPAGE TEXT: [PASTE ALL OF IT]
WHAT I ACTUALLY SELL + TO WHOM: [ONE PARAGRAPH]
Read it as:
1. A rushed local with the exact problem I solve — do they know within 5 seconds they're in the right place? What made them bounce?
2. A sceptic — list every claim with no proof attached ("quality service", "trusted by many"), and what proof would fix each.
3. An AI search engine — what factual entities are missing or vague (who, where, what services, prices, credentials)?
Then produce:
- The 5 worst lines, each with a rewritten version using only facts I gave you.
- A missing-facts list I should add (location, ABN, real numbers, named services).
- One structural change that would matter more than any wording change.
Do not flatter me. If it's fine, say what's fine; if it's wallpaper, say so.
Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
Join the free callMore marketing & promotion prompts
Google Business Profile Post Machine
A month of GBP posts from one brain-dump — because a fresh profile wins local search
Testimonial Interview Kit
Get specific, usable testimonials by asking better questions than 'can you write a few words?'
Event Promo Countdown Pack
Fill a workshop, open day or event with a 3-week promo sequence from one description