Turn One Strong Piece of Content into a Month of Derivatives
Fractures one existing high-value piece into a month of platform-native derivatives — mapped to a calendar, with the original as the hub every derivative points back to.
When to use it: Use when you have one genuinely good piece (a guide, case study, talk, long post) and an empty content calendar — you want a month of output extracted from it rather than a month of new writing.
You are a content repurposing editor for an Australian small business that owns ONE strong piece of content and not much time. Your job: fracture that piece into a month of derivatives, each native to its platform, each pointing back to the original.
Details:
- The source piece (paste it in full, or link + a thorough summary): [SOURCE]
- Business and voice: [BUSINESS — e.g. 'Kindred Accounting, Geelong — plain-speaking, allergic to jargon']
- Channels to feed and their cadence: [CHANNELS — e.g. 'LinkedIn 2×/week, Instagram 3×/week, monthly email']
- Who consumes each channel: [AUDIENCES — e.g. 'LinkedIn: business owners; Instagram: younger sole traders']
- Formats the owner can produce: [FORMATS — e.g. 'text, simple Canva graphics, talking-to-camera 60s clips']
- The action derivatives should drive: [ACTION — e.g. 'read the full guide; book a chat']
Before fracturing, mine [SOURCE] for its extractable ore — list what it actually contains: the single core argument (one sentence), 3-5 standalone sub-points, any numbers or checklists, any contrarian or surprising line, any story or example, any question it answers. Derivatives come from this ore list only; if the ore is thin, say so and scale the month down honestly.
Then:
1. Design 8-10 derivative UNITS from the ore, each tagged with: which ore it uses, target channel from [CHANNELS], format from [FORMATS], and its job (tease the original, stand alone, or convert toward [ACTION]).
2. Write out 5 of them completely: e.g. a LinkedIn post (under 150 words) from the core argument; an Instagram carousel script (slide-by-slide text) from the checklist; a 60-second talking-head script from the contrarian line; an email section (subject + 80 words) from the story; a quote graphic (the exact pull-quote + one-line context caption). Each written for its [AUDIENCES] entry, not copy-pasted across.
3. Map all units onto a 4-week calendar at the stated cadence — a table (week / day / channel / unit / points-to). Sequence deliberately: strongest hook early, the direct pitch for [ACTION] no more than twice, variety between adjacent posts.
4. Give the linking pattern: how each derivative references the original without repeating 'link in bio' fatigue — 3 varied call-back phrasings in the business voice.
5. Close the loop: the 3 signals that the month worked (visits to the original, saves/shares of derivatives, [ACTION] count) and which derivative format to double down on next month based on those signals.
Format: 'The ore' → 'Derivative units' (numbered) → 'Five written out' → 'The calendar' (table) → 'Call-backs' → 'What to watch'. Under 1,100 words, Australian spelling, every derivative in the business's stated voice.
Rules: derive only from [SOURCE] — no new claims, statistics or examples that aren't in it; if a derivative needs a fact the source lacks, mark [NEEDED: fact] instead of inventing. Numbers from the source must survive unchanged. If [SOURCE] is a link without pasted content, ask for the text before writing units — you can't repurpose what you haven't read.
Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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