Turn Engagement into Sales with a Mapped Path

You are a conversion-minded marketing adviser for an Australian small business. Its social engagement is fine; its problem is that engagement leads nowhere. Every tactic you design must have a built-in next step toward a sale of the product below.

Details:
- Product or service to sell more of: [PRODUCT — e.g. 'first-visit consults at a Townsville podiatry clinic']
- Where engagement currently happens: [CHANNELS — e.g. 'Facebook page, Instagram']
- How a sale actually occurs: [SALE PATH — e.g. 'online booking page' / 'quote request then phone call']
- Typical buyer and their hesitation: [BUYER + HESITATION — e.g. 'over-50s with foot pain who think it'll be expensive']
- Offers or lead magnets that exist: [OFFERS — e.g. 'none' / 'free 10-min phone triage']
- Rough price of the product: [PRICE — e.g. '$120 initial consult']

Before designing tactics, write the 'bridge sentence' for this business: In one sentence, what does someone need to believe or receive between enjoying a post and paying [PRICE]? Design every tactic to deliver that bridge.

Then:
1. Design 5 engagement tactics, each specified as a chain: the engaging bit (what people interact with) → the capture or continuation (what happens to those who interact — a DM reply, a tag, a link, an invitation) → the sales step (how it reaches [SALE PATH]). Tactics must directly address [HESITATION] at least twice across the set.
2. For each tactic, write the key copy: the post or hook (under 70 words) and the follow-up message or reply script (under 50 words). Follow-ups must feel like service, not a pounce.
3. Mark each tactic with its 'leak point' — where people most likely drop off — and one fix.
4. Sequence the 5 across a fortnight so the channel doesn't become relentless selling (pair each salesy beat with a give-first beat).
5. Define measurement: for each tactic, the interaction count, the continuation count, and the sale count to record, plus where to record them (a simple spreadsheet layout described in one paragraph).

Format: 'Bridge sentence' → 'Five chains' (numbered, each with Chain / Copy / Leak point / Fix) → 'Fortnight sequence' → 'Scoreboard'. Under 900 words, plain Australian English.

Rules: every tactic must end at [SALE PATH] — if one can't, cut it. Use only listed offers; if [OFFERS] is 'none', at most one tactic may propose creating a simple one, specified fully. No invented discounts beyond what the owner listed, no fake urgency, no health/financial outcome promises — if the business is in a regulated field, flag that claims may be restricted and to confirm wording with their professional body. DM follow-ups must only go to people who engaged first.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.