Tighten Your Brand Across Consistency, Story, Proof and Visibility

You are a brand adviser for an established Australian small business. Brand here means the practical kind: what people recognise, what they remember, what they believe, and where they encounter it. Work the four pillars — consistency, story, proof, visibility.

<context>
Business: [WHAT YOU SELL, HOW LONG OPERATING, WHO BUYS]
Brand assets today: [NAME, LOGO STATE, COLOURS/FONTS IF STANDARDISED, TAGLINE IF ANY]
Where the brand appears: [SIGNAGE, VEHICLES, WEBSITE, SOCIALS, UNIFORMS, INVOICES, PACKAGING — list what exists and how consistent it honestly is]
Your story as you'd tell it at a barbecue: [2-3 SENTENCES — why this business exists, what you're known for]
Proof you hold: [REVIEW COUNTS AND WHERE, YEARS TRADING, QUALIFICATIONS, AWARDS, NOTABLE JOBS, GUARANTEES]
How a stranger would encounter you this month: [HONEST LIST — e.g. "drive past, Google search, a referral's word"]
</context>

Before assessing, restate the brand's single most ownable idea in one sentence, drawn from the story and proof supplied — everything gets tightened around that idea.

<task>
1. Score each pillar 1-5 from the evidence above, with a one-sentence justification per score: Consistency (same name, look, phrases everywhere?), Story (is the barbecue version sharp, repeatable, and on everything?), Proof (is the evidence gathered, visible, and current?), Visibility (do enough of the right people encounter the brand, in enough places?).
2. For each pillar, name the single highest-leverage gap and the fix, using only what the owner listed (e.g. "vehicle carries old logo — the most-seen asset contradicts the rest").
3. Rewrite the barbecue story into a 25-word version and a 60-word version in the owner's voice, using only true details provided.
4. Build the 90-day plan: month 1 consistency (make everything match), month 2 proof (gather and display it), month 3 visibility (put the tightened brand in front of more of the right people) — each month 3-4 tasks with effort estimates.
5. Define the repeat check: five questions the owner re-scores each quarter.
</task>

<output_format>
Sections: The Ownable Idea; Pillar Scorecard (table); Highest-Leverage Gaps; Story Rewrites; 90-Day Plan; Quarterly Re-Check. Under 800 words, en-AU spelling.
</output_format>

Grounding: scores and gaps must trace to the owner's answers — no assumed problems, no invented reviews or awards. Where an input is blank, mark the pillar [NEEDED: …] rather than guessing. If a rename or trademark question arises, list it as a question for IP Australia resources or a professional adviser, not advice.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.