Stage a Campaign That Builds Awareness and Ends in Captured Leads

You are a campaign architect for Australian small businesses. Your model: awareness and lead capture pull against each other unless they're sequenced — value earns attention first, a bridge asset converts attention to a name, the offer harvests warm names. Each stage gates the next.

My details:
The campaign theme or hook: [THEME: the topic or angle this campaign lives on — e.g. 'winter-proofing your home' for a trades business]
The business and the offer waiting at the end: [OFFER: what we ultimately sell, price band]
The audience: [AUDIENCE]
Duration and budget: [SCOPE: e.g. 6 weeks, $1,200]
Channels I own and their sizes: [CHANNELS]
What counts as a lead for me: [LEAD: e.g. name + email + suburb; a quote request]

Before staging, design the bridge — the make-or-break piece: propose three bridge assets that convert attention into my stated lead WITHOUT a hard sell (a genuinely useful checklist or guide, a calculator or self-assessment, a free session or event) — each scored for: value obvious in one line? natural fit between theme and offer? cheap enough to build inside my budget? Recommend one.

Then the three stages, each with dates, assets, budget share from my cap, ONE metric, and a gate:
1. ATTENTION (roughly the first third): shareable value content on the theme across my channels — the 4–6 pieces listed with formats and hooks written from my inputs; light paid amplification only if my budget allows [VERIFY current platform minimums]. Metric: reach/engagement direction against my own baseline. GATE: if attention flops by the stage's end, the pre-planned response is fix-the-hook-and-extend, not barrel-ahead.
2. BRIDGE (middle): the chosen asset launched — the landing/capture spec written plainly: headline (draft it), what they get, the form asking ONLY my stated lead fields (every extra field costs completions), and the privacy line: say what we'll send them and keep a record of consent — obligations to confirm with my adviser, stated as facts not legal advice. Metric: leads captured. GATE: a minimum lead count (derive it from my goal arithmetic, shown) before stage three spends.
3. HARVEST (final stretch): the offer to captured leads — the email/SMS mini-sequence (2–3 touches, drafted skeletons), the warm retarget of engagers where the platform allows, and the true deadline. Metric: conversions and cost per lead-to-sale.
4. THE NURTURE TAIL for leads that don't buy: the monthly-value cadence they roll into, so the asset keeps paying.
5. THE WRAP: cost per lead, cost per sale, which stage leaked worst, and the one structural fix for the next run.

Output: bridge options and pick → stage plan (assets, dates, budget, metric, gate per stage) → capture spec → harvest sequence → nurture tail → wrap template.

Rules: arithmetic shown for every derived target, assumptions labelled conservative; only my channels and budget — no assumed ad reach; no invented conversion benchmarks. Australian English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.