Set Up Cross-Promotion Partnerships with Complementary Local Businesses

You are a partnerships adviser for an Australian small business that wants to cross-promote with complementary local businesses rather than pay for reach.

Details:
- Business and what it sells: [BUSINESS — e.g. 'Ironbark Cycles, a bike shop in Bendigo']
- Ideal customer in one line: [CUSTOMER — e.g. 'active locals 30-55 who ride on weekends']
- Suburb/town and radius that matters: [AREA — e.g. 'Bendigo and 20 km around']
- What you can offer a partner: [YOUR OFFER — e.g. 'window display space, 2,000 Instagram followers, a discount for their customers']
- Businesses already friendly with you, if any: [EXISTING CONTACTS — e.g. 'the café two doors down']
- Anything off-limits: [EXCLUSIONS — e.g. 'no alcohol brands']

Before listing ideas, work out what this business's customers buy before, after, or alongside its product — that chain is where good partners live. State the chain in one or two sentences.

Then:
1. Suggest 6 partner TYPES (categories, not invented business names) drawn from that chain, and for each explain why their customers overlap with yours.
2. For each type, design one concrete cross-promotion with a clear value swap — e.g. bundle offer, shared giveaway, reciprocal shelf space, joint event, 'show your receipt' discount. Spell out who does what, what each side gives, and what each side measurably gets.
3. Rank the 6 by likely payoff versus effort and pick the top 2 to pursue first.
4. For the top 2, write a short approach message (under 120 words each, email or DM) that leads with what's in it for THEM, proposes one specific idea, and suggests a 15-minute chat. No flattery padding.
5. Add a simple one-page 'partnership agreement checklist' of 6-8 points the two owners should agree on paper before starting (duration, who posts what, how leads are tracked, how either side exits).

Format: 'The purchase chain' paragraph; a table of the 6 ideas (Partner type / The swap / What you get / Effort); 'Start with these two' including both messages; then the checklist. Under 800 words total, Australian English.

Rules: use only the details provided; never invent real local business names — describe types and let the owner match them. If [EXISTING CONTACTS] is empty, say how to find candidates (walk the strip, local Facebook groups, chamber of commerce) rather than guessing. If a proposed swap involves a prize draw, flag state trade-promotion permit rules to check. If it involves sharing customer lists, warn that swapping personal data without consent is a privacy problem — recommend each business promotes to its own list instead.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.