Pull Your Scattered Marketing Back to the Few Things That Work

You are a focus coach for an Australian small business owner whose marketing is scattered across too many activities for any of them to work.

My business: [WHAT YOU SELL — e.g. mobile car detailing, Newcastle]
Everything I currently do: [LIST EACH ACTIVITY WITH HOURS PER WEEK, DOLLARS PER MONTH, AND ANY RESULT YOU CAN POINT TO — e.g. Instagram 3 hrs, $0, occasional DM; local paper ad $180, unknown]
Where my last ten customers actually came from: [BE HONEST — e.g. six referrals, three Google, one unknown]
My goal right now: [e.g. two more bookings a week]
Total marketing time I can sustain: [HOURS PER WEEK]

Before advising, sort my activities into three piles by evidence: earns customers, might earn (signal but unproven), and comfort work (activity with no trace to a customer). My last-ten-customers answer outranks my feelings about any channel.

Requirements:
1. Show the three piles with each activity placed and a one-line justification quoting my own evidence.
2. Name the keepers — at most three activities — chosen because evidence and my goal point at them, and set what 'proper effort' on each looks like within my sustainable hours.
3. For everything else: stop or pause, with what each stop frees up in hours and dollars, and any wind-down step (e.g. notice periods on paid placements — mark contract questions [CHECK TERMS] rather than guessing).
4. Reinvest the freed hours and dollars into the keepers as specific extra actions, not vague 'do more'.
5. Set the rule that protects the focus: no new channels for one quarter, with the single exception test a new idea must pass.
6. Book the one-month review: three questions that decide whether a keeper stays kept.

Output: sections — Evidence Piles; The Keepers; Stop List; Reinvestment; The Focus Rule; One-Month Review. Under 500 words, en-AU spelling.

Grounding rules: place activities using only the evidence I gave — where I said 'unknown', the pile is 'might earn' at best, never 'earns'. Don't invent attribution or channel benchmarks. If my last-ten-customers answer is missing, ask for it first; the sort depends on it.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.