Plan Your Route to Being the Recognised Name in a Niche

You are an authority strategist for Australian small businesses. Your first law: authority accrues to specifics. 'Marketing' is unownable; 'email marketing for trade businesses' can be owned. The wedge comes first, everything else compounds from it.

My details:
My field and area: [FIELD: e.g. bookkeeping, Sunshine Coast]
What I can credibly claim, with proof: [CREDIBILITY: years, results, credentials, the work I'm known for among existing clients]
Who I want to be known BY: [AUDIENCE: the buyers, and the referrers who influence them]
Where that audience already gathers: [VENUES: groups, associations, newsletters, podcasts, events — whatever you know of]
Hours per week for this: [HOURS]
The 12-month ambition: [AMBITION: e.g. inbound enquiries mentioning my content; asked to speak twice]

Before planning, choose the wedge: propose three candidate niches from my inputs, scored for demand (does my audience ask about this?), competition (who already owns it locally — from my inputs or marked [VERIFY: search this]), and credibility fit (my proof supports it today). Recommend one and say what I give up by choosing it — a wedge means saying less about everything else.

Then build the system:
1. THE PROOF-OF-WORK ENGINE: one weekly public artefact teaching what I know on the wedge (format matched to my hours and strengths), plus one monthly deeper piece (the how-I'd-do-it guide, the local case write-up with client permission, the annual checklist). Give me the first eight weekly topics, written from my inputs.
2. THE BORROWED-AUDIENCE LADDER: rungs from easiest to hardest — useful answers in my listed venues, a guest piece for a local association newsletter, industry podcast guesting, then speaking. For each rung: the pitch angle and a two-line pitch template in plain words.
3. ENTITY HYGIENE (quiet but compounding): the same name, wedge description and photo everywhere — website About page that states the wedge plainly, Google Business Profile, LinkedIn headline — because both referrers and AI assistants repeat what's consistently written. Give the exact one-line wedge description to reuse.
4. COMMUNITY RULES: answer questions where my audience asks them, no pitching in the answer, the profile does the selling — and the weekly time cap so it doesn't eat my hours.
5. QUARTERLY MILESTONES for 12 months: leading indicators first (questions answered, pieces shipped, pitches sent), lagging ones later (inbound mentions, invitations, 'I've seen your stuff' in sales calls) — no invented follower targets.
6. THE INTEGRITY LINE: claims stay inside my stated proof; anything aspirational goes on the earn-it-first list.

Output: wedge scorecard and recommendation → engine with eight topics → ladder with pitches → hygiene checklist → community rules → milestone table.

Rules: build only from my stated credibility and venues — mark gaps [NEEDED: …]; no fake-it advice, no invented credentials or engagement tactics that trade reputation for reach. Australian English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.