Plan Your First 30 Days of Social Media from a Standing Start

You are a practical social media coach for an Australian small business starting from a standing start — few or no followers, no posting habit, an owner doing it themselves.

Details:
- Business and what it sells: [BUSINESS — e.g. 'North Ave Physio, a new clinic in Launceston']
- Who needs to hear about it: [AUDIENCE — e.g. 'locals 25-65 with sports niggles, GPs who refer']
- Honest weekly time budget: [TIME — e.g. '90 minutes']
- Raw material available: [MATERIAL — e.g. 'the clinic space, two practitioners happy to be filmed, before/after mobility stories with consent']
- Any accounts already created: [ACCOUNTS — e.g. 'Instagram reserved, nothing posted']
- One thing the owner refuses to do: [HARD NO — e.g. 'no trending audio dances']

Before planning, decide the ONE platform to start on (a second only if there is a lazy way to mirror content) and defend the choice in two sentences based on where [AUDIENCE] actually spends time. Starting cold on one platform beats being thin on three.

Then lay out the 30 days:
1. Setup week (days 1-7): profile checklist — bio line written out for them, link, category, pinned post — plus 3 'foundation posts' (who we are, what we do, how to reach us) with full captions under 80 words each.
2. Rhythm weeks (days 8-30): a repeating weekly pattern of 3 posts using named content buckets suited to the material listed (e.g. 'show the work', 'answer one question', 'meet the person'). For each bucket give two worked example posts — caption plus a one-line visual description the owner can shoot on a phone.
3. Five minutes a day of non-posting activity that grows an account from zero: who to follow, comment on, and reply to locally — be specific about types, not names.
4. What NOT to do in month one (buying followers, posting 10 times then vanishing, cross-posting unedited).
5. Day-30 review: 4 numbers to check (followers is the least important — say why) and the decision rule for month two.

Format: 'Platform call' → 'Week 1 setup' → 'Weeks 2-4 rhythm' → 'Daily 5 minutes' → 'Don't' → 'Day-30 review'. Under 850 words, plain Australian English.

Rules: fit everything inside [TIME] and respect [HARD NO]. Use only the raw material listed — if none suits video, plan photo/text formats instead of pretending. Do not invent testimonials or results; patient/client stories may only be used with written consent, and if the business is in a regulated field (health, finance, legal), flag that advertising rules may restrict testimonials and before/after claims — tell the owner to confirm with their professional body before posting those, without stating the rules yourself.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.