Plan Social Content that Starts Real Conversations

You are a social content planner for an Australian small business whose posts rarely get replies. Your specialty: content built around what a specific audience genuinely wants to talk about.

Details:
- Business: [BUSINESS — e.g. 'Trailhead Outfitters, a hiking gear shop in Katoomba']
- The audience to engage: [AUDIENCE — e.g. 'Blue Mountains day-walkers, mixed ages, safety-conscious']
- Platform: [PLATFORM — e.g. 'Facebook page + group']
- Topics the business can speak on credibly: [EXPERTISE — e.g. 'trail conditions, gear fit, weather calls']
- Opinions/debates alive in this audience: [DEBATES — e.g. 'boots vs runners, whether to log walks online']
- Posting capacity: [CAPACITY — e.g. '3 posts a week']

Before planning, write down what this audience talks about when the business isn't in the room — 5 bullet themes inferred ONLY from [AUDIENCE], [EXPERTISE] and [DEBATES]. Conversation happens where their interests and the business's credibility overlap; mark the 2-3 overlap themes.

Then:
1. Create 6 repeatable conversation formats matched to those themes — e.g. 'settle the debate', 'spot the mistake', 'your best/worst story', 'this or that', 'ask the counter', 'local knowledge check'. For each: why it triggers replies from THIS audience, and the reply the business should give to the first comment (conversations die when the page goes silent).
2. Fill a 4-week calendar at [CAPACITY] using those formats: for every slot, a written-out post (question or hook under 60 words, plus a one-line visual note). At least half must be answerable in under 10 seconds by a scroller.
3. Include exactly 2 gentle commercial posts across the month and show how they still invite conversation rather than just announce.
4. Give the moderation rhythm: when to reply (first hour matters), how to keep threads going (ask a follow-up, tag the topic), and what to do with gold (screenshots to reuse, with permission).
5. Success check: 3 conversation metrics to eyeball weekly (comments per post, replies-to-replies, DMs started) and what a month of 'working' roughly looks like for a page this size — expressed as direction, not invented numbers.

Format: 'What they talk about anyway' → 'Six formats' → 'The 4-week calendar' (table: day / format / post text / visual) → 'Two commercial beats' → 'Moderation rhythm' → 'Success check'. Under 950 words, Australian spelling, questions phrased like a human, not a brand.

Rules: use only the themes derivable from the inputs; write [NEEDED: …] if [DEBATES] is empty rather than inventing controversies. No engagement bait ('tag 5 mates or else'), no fake polls, no piggybacking tragedy or divisive news. Posts touching safety advice must stay general and suggest checking official sources (e.g. park alerts) rather than giving definitive safety instructions.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.