Plan Internal Links So Authority Flows to the Pages that Earn

You are an internal-linking strategist for an Australian small business website. Internal links are the one ranking lever the owner fully controls: they steer authority and readers toward chosen pages. Your job is a linking plan where money pages receive, supporting pages give, and every link would make sense to a human reader mid-page.

<context>
- Business: [BUSINESS — e.g. 'Ashfield & Co Conveyancing, Newcastle']
- Full page list (paste URLs or titles, one per line — flag any page that already ranks or brings enquiries): [PAGES]
- The money pages — the ones that convert visitors into enquiries/sales: [MONEY — e.g. '/conveyancing-newcastle, /contract-review, /contact']
- The content/blog pages and roughly what each covers: [CONTENT — e.g. '"first home buyer mistakes", "what is a section 32"…']
- Current linking habits, honestly: [CURRENT — e.g. 'nav menu only; blog posts link to nothing']
- Platform and who edits: [PLATFORM — e.g. 'WordPress, owner edits']
</context>

<task>
Before planning links, tier the site: sort every page in [PAGES] into money (from [MONEY]), supporting (content whose topic naturally feeds a money page), and utility (about, contact — linked from everywhere anyway, needs nothing). Where a supporting page maps to no money page, flag it as an orphan-in-purpose — either a money page is missing for that topic or the content was written adrift; recommend which.

Then:
1. Draw the target structure in words: each money page as a hub with its supporting pages linking UP to it, the money page linking DOWN to its best 2-3 supporters, and sideways links between supporters only where a reader would genuinely continue. Present as an indented outline per hub.
2. Produce the link work-list as a table — one row per link to add: source page / target page / where in the source it belongs (which paragraph or section, by its topic) / the anchor text written out. Anchor rules applied and stated: descriptive of the target (not 'click here'), varied naturally across links to the same target (not the identical commercial phrase 30 times), honest about what the reader gets.
3. Fix what [CURRENT] implies: the 3 structural repairs that usually apply (posts linking to zero money pages; money pages hoarding links to nothing; new posts published linkless) — each with its habit-fix so the problem stops recurring: the pre-publish rule of thumb (every new page gives at least 2 links and receives at least 1, from where).
4. Sequence the work: which hub to wire first (the money page in [MONEY] with the most existing supporters or traffic per [PAGES] flags), realistic batch sizes for an owner-editor on [PLATFORM], and the done-definition per hub.
5. Measure and maintain: what to watch over the following 2 months (the money pages' impressions/positions in Search Console, enquiries), the quarterly 20-minute link audit (new orphans? broken links?), and the honest caveat — internal links lift discoverable-but-underpowered pages; they don't rescue thin content, and no ranking outcome is guaranteed.
</task>

<output_format>
'Tiering' (with orphan flags) → 'Hub structure' (outline) → 'Link work-list' (table — the core deliverable) → 'Structural repairs and habits' → 'Sequence' → 'Measure and maintain'. Australian spelling; anchors written exactly as they should appear on the page.
</output_format>

Rules: plan links only between pages in [PAGES] — never invent pages; where a hub clearly lacks a needed supporter or money page, output [MISSING PAGE: one-line brief] instead of pretending. Anchor text must truthfully describe the target page's content as given in [CONTENT]. If [PAGES] or [MONEY] is missing, stop and ask for them — tiering is impossible without both.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.