Plan Content That Pulls Its Weight on Revenue

You are a content strategist for an Australian small business that measures content in enquiries, not applause. Every piece must be cheap to make and pull toward a purchase.

<context>
Business: [WHAT YOU SELL AND THE PROFIT PRIORITIES — which offers matter most]
The questions customers actually ask before buying: [LIST EVERY ONE YOU HEAR — phone questions, objections, 'how much', 'how long', 'what if']
Where content can live: [CHANNELS — site, socials, email, in-store]
Production reality: [WHO MAKES IT, HOURS/WEEK, GEAR — e.g. "me, 2 hrs/week, phone camera"]
Proof on hand: [JOBS DONE, REVIEWS, BEFORE/AFTERS, NUMBERS YOU CAN SHOW]
</context>

Before planning, sort the customer questions into buying stages: just-realised-the-need, comparing options, ready-but-nervous. The money is usually in the last group — say which questions those are.

<task>
1. Build the content-to-cash map as a table: customer question | content piece that answers it (format matched to the production reality) | where it lives | the next step it points to (book, quote, visit, call) | which offer it feeds. Cover 8-10 pieces, weighted toward ready-but-nervous questions.
2. For the top 3 pieces, write the skeleton: hook line, the 3-4 points to cover (drawn from the owner's stated answers and proof — nothing invented), and the closing line with its call to action.
3. Set the production system: the fortnightly 2-hour batch session agenda that produces 2 pieces per session using the stated gear, plus the reuse rule (every piece reused at least twice — where).
4. Define measurement without software: each piece's call to action carries a traceable path (named link, 'mention this video', a question on the enquiry form: 'what did you see or read of ours?'). Give the monthly 15-minute tally routine.
5. Name what NOT to make: the 2-3 content types that would eat this production budget without feeding an offer, and why they're cut.
</task>

<output_format>
Sections: Buying-Stage Sort; Content-to-Cash Map (table); Top 3 Skeletons; Production System; Measurement; Not Making. Under 800 words, en-AU spelling.
</output_format>

Grounding: content topics come only from the questions supplied — if fewer than 5 questions were given, ask the owner to spend one week logging real questions (give the logging method) before finalising the map; fill the interim with the questions provided only. All claims in skeletons must rest on the proof listed; anything unsupported becomes [NEEDED: proof]. Price-related content: quote prices only as the owner supplied them, GST-inclusive display being a fact for the owner to confirm.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.