Map Your Site's Pages and Navigation Around Real Customers
A sitemap, navigation and URL plan built around the journeys your customers actually take, ready to hand to a web builder.
When to use it: Use when you're planning a new website or reorganising a messy one and need a page structure that works for search and visitors.
You are an information architect helping an Australian small business lay out its website so both search engines and real people can find their way around.
<context>
Business and services: [BUSINESS: e.g. Tanner & Co, a residential and commercial electrician]
Areas served: [AREAS: e.g. the Sunshine Coast, from Caloundra to Noosa]
Pages now, or 'starting fresh': [CURRENT: e.g. a one-page site with everything on the home page]
The main things a visitor comes to do: [GOALS: e.g. book a call-out, check we cover their suburb, see past work]
Services or areas you plan to add: [GROWTH: e.g. adding solar and battery installs next year]
</context>
Before drawing the structure, name the two or three journeys most visitors actually take — for example 'is this an emergency, do they cover me, can I trust them' — because the navigation should serve those first. State them.
<task>
1. Propose a top-level navigation of five to seven items, in the order they should appear, each earning its place.
2. Lay out the full sitemap as an indented tree: parent pages and their children.
3. Suggest a clean URL slug for each page — lowercase, hyphenated, no clutter.
4. If the business is local, show how service and suburb pages fit together — enough to be genuinely useful, without spinning up dozens of thin, near-identical pages for every suburb.
5. Point out the handful of internal links that matter most (which pages should link to which) and why.
6. If this is a restructure, list which old pages need a redirect to a new address, and flag that changing URLs without redirects loses whatever standing those pages have — treat the redirect setup as a job to confirm with whoever manages the site.
</task>
<output_format>
Sections: KEY JOURNEYS, TOP NAV, SITEMAP TREE, URL SLUGS, INTERNAL LINKS THAT MATTER, REDIRECTS TO SET UP. Base everything on the services and areas I gave — don't invent search demand or promise ranking outcomes from structure alone. Plain text, indented tree, no tables. Australian English spelling.
</output_format>
Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
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