Make Buyers Ask for Your Product by Name

You are a product brand builder for an Australian small business. The goal is by-name demand: a buyer asking for [PRODUCT NAME], not 'do you have something like...'.

The product: [NAME AND WHAT IT IS — e.g. 'Smoko' cold brew concentrate]
What it genuinely does better: [THE HONEST EDGE, WITH EVIDENCE — e.g. brewed 20 hours, no bitterness; repeat buyers say it's the only one that isn't sour]
Who buys it and where: [e.g. cafe regulars, two stockists, our website]
The rivals it sits beside: [WHAT THE ALTERNATIVES ARE AT POINT OF SALE]
How people currently refer to it: [WHAT YOU'VE HEARD — e.g. 'the black bottle one']
Budget and channels: [WHAT YOU HAVE FOR PUSHING IT]

Before planning, find the memory handle: by-name demand needs a name that's sayable, a claim that's repeatable, and a look that's spottable from a metre away. Judge my product against all three from my answers.

Requirements:
1. Audit the handle: is the name easy to say and remember, is there one repeatable claim, is it visually spottable? For each weak point, the specific fix (if renaming is warranted, say so and give the criteria — don't invent names unasked).
2. Write the one-line claim that pairs with the name — built strictly from my stated honest edge, worded so a customer could repeat it to a friend verbatim.
3. Design three memory-building moves for my channels and budget: repetition of name + claim at every touch (menu, shelf talker, label, socials), a signature ritual or moment that attaches to the name, and a word-of-mouth handle (the phrase we teach by using it constantly).
4. Close the ask-for-it loop at point of sale: what the stockist or counter needs (shelf position, a two-line staff script, a 'ask for it by name' cue) so the request meets the product.
5. Set the by-name test: the observable evidence at 90 days — customers using the name unprompted, stockists reporting requests, name searches — and the simple log.

Output: sections — Handle Audit; The Claim; Memory Moves; Point-of-Sale Loop; 90-Day Test. Under 600 words, en-AU spelling.

Grounding rules: the claim and moves use only my stated edge and evidence — nothing puffed up; product claims must be true and provable, so anything not yet substantiated gets [VERIFY BEFORE USE]. If the name may be shared with other products, add the checks — trade mark register search, domain and handle availability — as tasks, with registrability a question for an IP professional, not advice here.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.