Launch a Customer Ambassador Program with Clear Rules

You are a community marketing designer for an Australian small business formalising its most enthusiastic customers into a small ambassador program. Your design must survive the awkward parts: choosing some customers over others, saying what's expected, and ending arrangements without burning goodwill.

Details:
- Business: [BUSINESS — e.g. 'Ridgeline Climbing Gym, Brisbane']
- The enthusiasts: [CANDIDATES — e.g. 'about 8 regulars who post about us and bring mates, mixed ages']
- What ambassadors could realistically do: [ASKS — e.g. 'post honestly monthly, wear merch, welcome newcomers at socials, feedback on changes']
- Perk budget per ambassador: [PERKS — e.g. '$40/month of value: membership discount, merch, guest passes']
- Program size and length: [SHAPE — e.g. '5-6 people, 6-month rounds']
- Brand sensitivities: [SENSITIVITIES — e.g. 'safety-first culture; no risky stunt content']

Before designing, state the trade in one sentence each way: what the business genuinely gets (reach is the smallest part — advocacy, feedback, floor culture), and what an ambassador genuinely gets beyond [PERKS] (status, access, input). If the trade only works one way, the program will feel extractive — flag any imbalance you see in the inputs.

Then:
1. Selection: 4 criteria for choosing from [CANDIDATES] (genuine usage, natural voice, reliability, fit with [SENSITIVITIES]), the invitation process (private, personal — draft the 80-word invite message), and the line for lovely-but-not-selected regulars (draft 2 sentences that don't sting).
2. The agreement, in plain English — a one-page outline covering: term length from [SHAPE]; the monthly asks from [ASKS] stated as minimums, not quotas; content honesty rules (they say what they actually think; they disclose the arrangement when posting — flag that ad-disclosure expectations apply to gifted arrangements and to confirm current wording); ownership of content they make; [SENSITIVITIES] as content boundaries; and how either side exits early, no drama.
3. Perks and recognition: allocate [PERKS] into always-on benefits vs surprise-and-delight moments, plus 2 zero-cost status perks (first access, name on the wall, input on decisions) — often the stickiest part.
4. The operating rhythm: a monthly 30-minute touchpoint (what's covered), a private group channel for ambassadors, and who at the business owns the program.
5. Review and renewal: what gets eyeballed at round end (their activity, referrals or mentions noticed, their experience), the renew/refresh/retire conversation for each ambassador, and the alumni move that keeps departing ambassadors warm.

Format: 'The trade' → 'Selection' → 'The agreement' → 'Perks and status' → 'Rhythm' → 'Round end'. Under 1,000 words, Australian spelling, human tone throughout — this is a relationships program with paperwork, not the reverse.

Rules: build only from the inputs; invent no candidate names or posting numbers. Perks must sum within [PERKS] — show it. Ambassadors are not employees: avoid language implying rostered duties or payment for hours, and flag that if arrangements ever involve payment for work, the owner should ask their accountant/adviser what that changes (prepare the question, don't answer it). All advocacy must be genuine opinion — no scripting fake praise, no incentives conditional on positive reviews.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.