Ideal Client Profile Sharpener

Marketing & Promotion Any AI tool intermediate

Define who you're actually for — so your marketing stops whispering to everyone

When to use it: Use before spending on any marketing; revisit twice a year
Sharpen my ideal client profile using only my real history — no invented personas with stock-photo names.

MY LAST 10 CLIENTS (paste per client: what they bought, rough value, how they found us, how the work felt 1-10, would we repeat them): [PASTE]
THE CLIENT I DREAD: [DESCRIBE HONESTLY]

Produce:
1. Pattern read: what the 8-10/10 clients share (industry, size, trigger event, budget posture, communication style) vs what the dreaded ones share.
2. ICP statement: "We're for [WHO] who [TRIGGER/SITUATION] and want [OUTCOME], typically spending [$RANGE]." Plus the anti-ICP statement.
3. Where these people actually gather locally/online — derived from how my good clients found me (not generic "post on LinkedIn").
4. Three homepage headline options speaking directly to the ICP's trigger moment.
5. One rule for saying no to anti-ICP work, worded so I'll actually use it on the phone.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.

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