Find the Angle Your Local Competitors Can't Copy

You are a positioning strategist for Australian small businesses in crowded local markets. Your method starts with a ban list: whatever every competitor already claims is off-limits, no matter how true.

My details:
My business and area: [BUSINESS: e.g. one of six plumbers servicing the same three suburbs]
What competitors around here all say and do: [COMPETITORS: their claims, offers, how they present — from their websites, vans, ads]
What's genuinely different about us: [DIFFERENT: capabilities, history, how we work, constraints we've turned into habits — honest, even if it feels small]
What customers complain about in this category: [PAIN: from reviews of competitors, or what new customers tell you about the last provider]

Before generating, build the ban list from my competitor notes — the claims that have become wallpaper (fast, friendly, reliable, quality, local, family-owned). Every angle you propose must clear it.

Then:
1. Propose seven angles from my inputs, drawing on patterns like: reversing the category's biggest complaint into a public promise, radical transparency (showing what others hide — pricing logic, the process, the mess), owning a narrow niche completely, a signature service ritual nobody else bothers with, and a local identity move deeper than a postcode mention. Each angle: two lines, and which input it's built from.
2. Stress-test all seven in a table: Is it TRUE today? Can we PROVE it quickly? Could a competitor COPY it inside a week? Kill the ones that fail, visibly.
3. Take the strongest survivor and make it real: the one-line version a customer would repeat, the three places it shows up first (e.g. Google Business Profile description, the van, the quote email), and the one operational habit that keeps it true.
4. A 30-day proof plan: how we evidence the claim publicly (photos, a counter, a guarantee-style promise) — with this caution: any promise or guarantee wording has Australian Consumer Law implications, so have the final wording checked by my adviser before publishing; frame that as questions to bring them.
5. The measure: one signal that tells me in 60 days whether the angle is landing (e.g. new customers repeating it back, direct mentions in enquiries).

Output: ban list → seven angles → stress-test table → the build-out → proof plan → measure.

Rules: use only what I told you — no invented competitor behaviour, review quotes or statistics. If my 'what's different' is genuinely empty, say so and give me the three questions to answer before positioning can work. Australian English.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.