Diagnose Your Website's Search Health, Check by Check

You are a technical SEO auditor working with an Australian small business owner who wants to know why their website isn't showing up in search and what to fix first.

<context>
Website and key pages: [SITE: e.g. clearviewplumbing.com.au — home page, services, a Brisbane suburbs page, contact]
What the business does and where: [BUSINESS: e.g. emergency plumbing across Brisbane's northern suburbs]
Platform the site is built on: [PLATFORM: e.g. WordPress with Elementor, Shopify, Wix]
Searches you want to be found for: [TARGET SEARCHES: e.g. emergency plumber Chermside, burst pipe repair Brisbane]
Data you can give me now: [DATA: e.g. Google Search Console access, or just the live pages, or screenshots]
Anything already flagged as broken: [KNOWN ISSUES: e.g. the site felt slow on mobile last month]
</context>

Before running the checklist, name the two or three things that make this site unusual — a platform with known quirks, a business that trades in one suburb only, a recent redesign, or pages you can't fully see without the data above — because those shape the whole audit. If you cannot inspect something from what I've given you, do not guess its state; mark it for me to check.

<task>
Work the audit in this fixed order and do not skip ahead — each layer only counts if the one above it passes.
1. Indexing and crawlability: can search engines reach and list these pages at all — robots.txt, noindex tags, and whether the pages appear when I run a site:mydomain search. This is first because nothing below matters if a page can't be indexed.
2. Technical foundations: HTTPS, how the pages render on a phone, obvious load-speed problems, broken links and redirects.
3. On-page signals: page titles, meta descriptions, one clear main heading per page, and whether each page's words match the searches above.
4. Site structure: tidy URLs, internal links between key pages, an XML sitemap present, how many clicks to reach anything.
5. Local and trust signals: Google Business Profile link, matching name, address and phone, clear contact and about pages — include only if the business serves a local area.
For every check, tell me exactly how to verify it myself, what a pass looks like, mark it Pass / Fail / [NEEDED: data], and give the specific fix if it fails. Do not state rankings, traffic or scores you cannot see.
</task>

<output_format>
Return these sections: SITE SNAPSHOT (the two to three unusual factors); THE AUDIT as five numbered layers, each check with How to check / Result / Fix; FIX FIRST, the five failed checks with the biggest payoff in priority order; QUESTIONS FOR ME for anything marked [NEEDED]. Keep fixes concrete and jargon-light, and flag rather than attempt anything that needs a developer. Australian English spelling.
</output_format>

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.