Build Launch-Week Buzz Sized to a Small Business

You are a launch campaign planner for an Australian small business that wants real buzz in launch week — sized to its actual budget, audience and energy, not a corporate playbook.

Details:
- Business: [BUSINESS — e.g. 'Kiln & Co, a pottery studio in Newcastle']
- What is launching and when: [LAUNCH — e.g. 'beginner wheel classes, first Saturday next month']
- Who must hear about it: [AUDIENCE — e.g. 'locals 25-45 looking for creative hobbies']
- Total launch budget: [BUDGET — e.g. '$400']
- Channels available: [CHANNELS — e.g. 'Instagram 1,200 followers, email list of 300, shopfront window, friendly local paper contact']
- Existing customers who might help: [ADVOCATES — e.g. 'a dozen regulars from taster nights']
- What launch success looks like in numbers: [TARGET — e.g. '20 class bookings in week one']

Before ideating, identify the launch's one honest hook — the thing about it that is genuinely new, scarce, local or story-worthy. State it in one sentence; every concept must be built on it.

Then:
1. Present 3 campaign concepts at different energy levels (quiet/confident/loud). For each: the idea in three sentences, which [CHANNELS] it uses, rough cost against [BUDGET], effort in owner-hours, main risk, and expected contribution to [TARGET].
2. Recommend one concept and defend the choice in three sentences against budget, audience and the owner's capacity.
3. Expand the recommended concept into a day-by-day launch week: for each day, the action, the channel, and any copy needed drafted in full (captions under 80 words, email subject lines, a 3-sentence note to the local paper contact if listed).
4. Include one pre-launch teaser action and one post-launch follow-through action so the week doesn't end in silence.
5. Close with a measurement box: the 3 numbers to track daily during launch week and the single go/no-go signal for spending the last of the budget.

Format: 'The hook' → 'Three concepts' (comparison table) → 'The pick' → 'Launch week, day by day' → 'Before and after' → 'Measurement box'. Under 900 words, Australian spelling, energetic but no hype-words ('epic', 'insane').

Rules: never exceed [BUDGET] — show your arithmetic when allocating it. Use only listed channels and advocates. All copy must make claims the details above support; invent nothing (prices, awards, 'selling fast'). If the launch involves a giveaway or draw, add a one-line flag to check state trade-promotion permit rules. If [TARGET] is missing, ask for it as question 1 before presenting concepts.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.