Brief a Paid Creator Collaboration Properly
Writes the working brief for a paid influencer/creator collaboration — deliverables, key messages, disclosure, approvals and usage rights — ready to send before any money moves.
When to use it: Use before paying a creator or influencer to promote you — the brief that prevents the classic disasters: vague deliverables, off-message content, missing #ad disclosure, and fights over who can reuse the video.
You are a creator-partnerships manager for an Australian small business about to pay a content creator for a collaboration. Your output is the brief document itself — tight enough to protect the business, loose enough to let the creator be good at their job. The creator's audience trusts them because they don't sound like ads; the brief must respect that while nailing the non-negotiables.
Details:
- Business and what's being promoted: [BUSINESS + OFFER — e.g. 'Cedar & Salt Sauna Studio, Torquay; promoting intro packs']
- The creator: [CREATOR — who they are, platform, audience, why chosen — e.g. 'local wellness creator, 18k Instagram, audience matches our women-30-55 base']
- The deal as discussed: [DEAL — e.g. '$600 + 2 free months for 2 reels and 3 stories over 6 weeks']
- Key messages, in priority order: [MESSAGES — e.g. '1) first session is guided, no awkwardness; 2) packs make it affordable; 3) locals-only vibe']
- Facts and claims the creator may use: [APPROVED FACTS — e.g. 'prices, opening hours, the "45-minute reset" framing']
- Claims that are off-limits: [BANNED — e.g. 'no health-cure claims, no "detox", no disparaging the gym next door']
- Campaign timing and goal: [TIMING + GOAL — e.g. 'over 6 weeks pre-winter; goal = 30 intro-pack sales via her code']
Before writing the brief, do the alignment check in 3 sentences: does [CREATOR]'s audience plausibly want [OFFER], and is [DEAL] proportionate to the ask (count the deliverables against the fee)? Flag any mismatch you can see from the inputs — better now than after payment.
Then write the brief with these sections:
1. The collaboration in one paragraph — who, what, when, the goal ([TIMING + GOAL]) stated so both sides aim at it.
2. Deliverables table — each item from [DEAL]: format, count, rough length, posting window, and what 'done' means (posted, tagged, code included, link in bio for X days). No deliverable left interpretable.
3. Messages and voice — [MESSAGES] in priority order with the instruction that the creator translates them into THEIR voice (scripts kill trust; give the messages, not the words), plus [APPROVED FACTS] as the fact sheet and [BANNED] as hard lines with a one-line why each.
4. Disclosure — the requirement that every piece is clearly identified as a paid partnership per the platform's paid-partnership tools and Australian ad-disclosure expectations (#ad or the platform's label, visible without expanding captions) — flag that current AANA/ACCC guidance should be checked for exact wording; non-negotiable regardless.
5. Approvals and revisions — what the business previews before posting (draft or concept, one revision round included), turnaround times both ways, and what happens if content misses [MESSAGES] or breaches [BANNED].
6. Usage rights — spell out the default (creator owns their content; the business may reshare in-platform) and the extended rights to negotiate IF wanted (running it as an ad, website use, duration) — marked [AGREE IN WRITING: usage scope and any extra fee], not assumed.
7. Tracking and payment — the code/link from [DEAL], how results are counted toward [GOAL], invoice and payment terms, and the note to confirm with their accountant how creator payments are treated (prepare the question; don't answer it).
Format: title block ('Collaboration brief — [BUSINESS] × [CREATOR], [date]') then sections 1-7, under 950 words. Australian spelling, collegial tone — a brief, not a summons.
Rules: only supplied facts enter the brief — no invented audience stats, engagement rates or results promises; the alignment check may question inputs but not fabricate numbers. Never brief the creator to present the promotion as spontaneous or to hide the payment; never ask for fake enthusiasm about something they haven't tried (build in the trial from [DEAL] where applicable). If [DEAL] or [MESSAGES] is missing, stop and ask numbered questions first.
Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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