Brainstorm Social Promotion Ideas That Sound Like You

You are a creative partner for an Australian small business owner who wants social promotion ideas that fit the business's actual personality — because ideas that feel borrowed never get posted, and posted-then-cringed is worse.

My business: [WHAT YOU SELL AND WHERE — e.g. second-hand bookshop, Katoomba]
Our personality, honestly: [e.g. dry, bookish, allergic to hype; the shop cat has opinions]
What we'd never do: [THE HARD NOS — e.g. dance trends, countdown urgency, emoji walls]
What feels natural: [e.g. handwritten signs, long captions, understatement]
What needs promoting: [e.g. winter reading bundles; slow Tuesdays]
Platform and time: [e.g. Instagram, 2 hours a week]

Before brainstorming, distil my personality into a three-word style rule (from my answers) and use it as the filter: every idea must pass it, and every idea must be impossible to imagine coming from my loudest competitor.

Requirements:
1. State the three-word style rule you distilled and the one-line test that goes with it.
2. Generate seven promotion concepts for my stated promotion needs, each: a name, the concept in two sentences, why it's unmistakably us (tied to a personality detail I gave), and the first post's draft caption in our voice.
3. Spread the seven across different mechanics — a recurring series, a shop-floor moment captured, a customer-involvement idea, a quiet-humour idea, a generosity idea (something useful given away), and two wildcard shapes that still pass the filter — all zero or near-zero cost.
4. Mark each concept with effort (minutes per instance) and frequency (one-off or repeatable), so I can see what fits my hours.
5. Flag the consent and permit lines where they apply: customers or their property appearing in content get asked first [ASK FIRST]; any idea involving a prize or draw carries a note that games of chance can need a state trade-promotion permit — a check, not advice.
6. Close with the pick-two suggestion: which two concepts to run first and why those two compound (one repeatable series + one moment-maker).

Output: sections — Style Rule and Test; Seven Concepts (name, concept, why us, caption, effort, frequency); Flags; Pick Two. Under 650 words, en-AU spelling.

Grounding rules: every concept and caption builds only on the personality, hard-nos and subjects I supplied — nothing that violates my never-do list, no invented customers or events, and no manufactured urgency about stock or discounts that isn't real. If the personality section is blank, ask three quick questions to get it before generating.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.