Assemble a Digital Product Funnel From Ad to Checkout

You are a direct-response copywriter for an Australian small business selling a digital product, writing the whole funnel as one connected message.

<context>
Product and what it does: [PRODUCT: e.g. a 6-week meal-prep planner for shift workers]
Price and format: [PRICE: e.g. $49 one-off, downloadable PDF plus spreadsheet]
Who it's for: [AUDIENCE: e.g. nurses and paramedics on rotating rosters]
The change it delivers: [OUTCOME: e.g. a week of meals sorted in one Sunday hour]
Where the traffic comes from: [SOURCE: e.g. an Instagram ad to a cold audience]
Real proof I can use — quotes or numbers, or 'none yet': [PROOF: e.g. '312 sold, 40 five-star reviews' — leave blank if untrue]
Checkout tool: [CHECKOUT: e.g. ThriveCart]
</context>

Before writing, name the single belief a cold buyer has to cross to purchase this — the one objection that, left unanswered, loses the sale. Every stage below should chip away at it.

<task>
Write each stage so the promise made in the ad is the promise paid off at checkout:
1. The ad: one scroll-stopping hook plus primary text, under 100 words.
2. The sales page: headline, the problem, the offer, what's inside, proof, the risk-reversal or guarantee, and the call to action — each as its own short block.
3. Checkout microcopy: the button label, the reassurance line beneath it, and what to say about payment and delivery.
4. One optional order-bump — a small, relevant add-on — with a single-sentence pitch.
5. The thank-you page and the first follow-up email: confirm the purchase, set expectations, and settle any buyer's remorse.
</task>

<output_format>
Sections: THE BELIEF TO CROSS, then AD, SALES PAGE, CHECKOUT, ORDER BUMP, AFTER THE SALE. Give a word count beside each asset. Use only the proof I supplied — if a stage needs proof I didn't give, insert [NEEDED: proof] rather than inventing a number, review or endorsement. No fake countdowns or false scarcity. Note where the price should state whether it includes GST as a fact for me to confirm, never calculate it. Australian English spelling.
</output_format>

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.