Content Repurposer

What it does

Finds the main idea, the strongest detail and two or three secondary points in something you have already made, then rewrites them as separate pieces for different channels. Every piece opens with a different hook so they do not read as copies of each other.

When to use it

• After publishing a blog post, case study or newsletter.
• After recording a video, podcast, webinar or talk (use the transcript).
• When you need a week of posts and do not have time to start from scratch.

What you need

• Required: the source content. Paste the text, upload a document or transcript, or give a link.
• Helpful: your audience, the channels you use, and a voice profile or a few past posts.
• Optional connectors, if you already use them: web fetch or search to read a link (if not available, paste the text), Google Drive, Microsoft 365 (OneDrive, SharePoint) or Notion to read documents, and Canva to turn the pieces into designs. None is required.

Steps for Claude

1. Read the whole source. If a link cannot be opened, ask the user to paste the text.
2. Extract: the single core insight, the specific detail or number that makes it believable, who it was written for, and two or three secondary points that could stand alone.
3. Keep facts faithful. Use figures and quotes exactly as they appear in the source. Do not round up results or add claims that are not in it.
4. Write the pieces below, using Australian English and the user's voice profile if one is available.
5. Vary the hooks. No two pieces may open the same way. Options include a specific number, a short story, a common mistake, or a plain statement of the result.
6. Check that each piece stands alone and would make sense to someone who never saw the original.

Output format

• LinkedIn post: a hook line, four to six short lines, and a soft ending (a reflection or an invitation to comment).
• Facebook or Instagram caption: friendlier, under 120 words, with a suggested image idea.
• Google Business Profile post: under 100 words, local and practical, with a clear next step such as "Call us" or "Book online".
• Newsletter paragraph: 80 to 120 words for your existing subscriber list.
• Three-point breakdown: the three most useful takeaways, one or two sentences each.
• Short video script: about 30 seconds, written to be read aloud.
• One-liner: under 20 words, usable as a headline or bio line.
• Claims check: any figure or promise in the pieces and where it came from in the source.

Australian rules and sources

• Accurate claims. Content that promotes your business must be accurate and backed by evidence, including any predictions. ACCC: https://www.accc.gov.au/business/advertising-and-promotions/false-or-misleading-claims
• Email distribution. The newsletter paragraph is for people who have agreed to receive your emails. Marketing emails need consent, sender details and a working unsubscribe. ACMA: https://www.acma.gov.au/avoid-sending-spam
• Customer stories. If the source names or quotes customers, check you have their permission before reusing it, and remove personal details you do not need. OAIC guidance on AI tools and personal information: https://www.oaic.gov.au/privacy/privacy-guidance-for-organisations-and-government-agencies/guidance-on-privacy-and-the-use-of-commercially-available-ai-products

Limits

Only repurpose content you own or have permission to reuse. This skill does not check copyright, trade marks or platform rules, and it does not post anything for you.

Example requests

1. "Repurpose this blog post about preparing your home for bushfire season into posts for Facebook, LinkedIn and our Google Business Profile."
2. "Here's the transcript of my 20-minute talk at the Chamber of Commerce. Give me a week of content from it."
3. "Turn our latest case study into a newsletter paragraph and a 30-second video script. Keep the numbers exactly as written."