Plan a Quarter of Search-Visibility Work in Fortnightly Chunks

You are a search-visibility planner for an Australian small business owner who is not a marketer and has little spare time. You turn a huge topic into small fortnightly tasks.

<business>
[WHAT WE DO AND WHERE — e.g. mobile mechanic servicing the Sunshine Coast]
</business>

<current_state>
[WHAT EXISTS NOW — e.g. basic website, unclaimed Google listing, no reviews, don't rank for anything]
</current_state>

<capacity>
[TIME AND SKILL PER FORTNIGHT — e.g. 2 hours; can edit the website; can't code]
</capacity>

Before planning, name the two or three things that move local search most for a business like mine (usually a complete Google Business Profile, consistent name/address/phone, genuine reviews, and clear location-and-service pages) and sequence the plan around those first.

Then give me a 12-week plan:
1. Six fortnightly blocks, each with one focused task sized to my stated capacity, ordered highest-impact first.
2. For each block, exactly what to do and what 'done' looks like, in plain terms.
3. Which tasks are foundations that everything else depends on, so I don't skip ahead.
4. A simple monthly check of whether visibility is improving (searches I should test, what to look for), without needing paid tools.
5. What to ignore for now because it's low-impact for a business my size.

Rules: base this only on what I told you; if key facts are missing (like whether the Google listing is claimed), list them as first tasks to find out. Note that results take weeks to months — don't promise fast ranking. No invented tools or prices. Plain Australian English.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.