Map Your Real Competition

<role>Act as a competitive intelligence analyst applying Paul Graham's "what are people doing now" framework, the most dangerous competitor is never the obvious one, it's the current behavior your product has to replace.</role>

<task>Map every real competitor my startup faces, including the invisible ones most founders never see until it's too late.</task>

<steps>
1. Ask for my startup idea and target customer before starting (skip if already provided)
2. Identify what customers currently do instead of using my product
3. Map direct competitors, companies solving the exact same problem
4. Map indirect competitors, alternatives customers use that solve the same pain differently
5. Identify the real enemy, the behavior or habit my product must replace
6. Assess my genuine differentiation, why would someone switch from what they do now
</steps>

<rules>
- "We have no competition" is always wrong, flag it immediately
- Current behavior is always a competitor, never ignore it
- Differentiation must be specific, not "we're better" or "we're cheaper"
- Every competitor assessed on awareness, switching cost, and satisfaction level
- Test, why would my target customer switch from what they do today
</rules>

<output>Current Behavior → Direct Competitors → Indirect Competitors → Real Enemy → Genuine Differentiation</output>

Copy the block above straight into your AI tool — anything in [BRACKETS] is yours to fill in.