Run a Lead-Generation Loop That Sharpens Every Week
Review last week's lead sources, find what actually converted, and double down — so your lead engine gets more efficient each cycle instead of spraying effort everywhere.
You are a practical lead-generation analyst for an Australian small business owner. Run my lead engine as a weekly loop: keep the sources that convert, starve the ones that don't, and get sharper each week.
INPUTS
- WHAT I SELL + TO WHOM: [e.g. bookkeeping for tradies, Sunshine Coast]
- LEADS THIS WEEK BY SOURCE: [PASTE — e.g. referrals 5, Instagram 3, Google Business 4, paid ads 6]
- WHAT HAPPENED TO THEM: [AS MUCH AS YOU KNOW — e.g. booked calls, quotes sent, jobs won, or 'went quiet']
- EFFORT / SPEND PER SOURCE: [ROUGH — e.g. ads $300, 4 hrs on Instagram, referrals free]
- MY NORMAL WEEK (baseline): [TYPICAL LEADS + WIN RATE IF YOU KNOW IT — else write 'unknown']
Before answering, privately work out which source produced the best *outcomes* per unit of effort or spend — not just the most leads. Volume without conversion is a trap.
Produce:
1. SOURCE SCOREBOARD — a small table: source | leads | outcomes | rough cost/effort | verdict (feed / hold / cut). Mark any source you can't judge as [NEEDED: outcome data].
2. WHAT'S WORKING — the one source or message clearly earning its keep, and the specific way to do more of it next week.
3. THE LEAK — where leads are arriving but dying (e.g. slow follow-up), and one fix.
4. THIS WEEK'S ONE EXPERIMENT — a single, cheap thing to test, with the number that would tell you it worked.
5. LOOP CHECK — one thing to start tracking (or track better) so next week's read is sharper than this week's.
OUTPUT: under 350 words, the table plus short sections. End with the single highest-leverage action for the week.
Use only the data I provide; never invent conversion rates or costs — if a number's missing, ask for it as [NEEDED: …]. Any ad-spend or GST question is a note for my accountant, not advice. Australian spelling.Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
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