Distil Your Career Into One Positioning Line
Compress a winding career into a single sentence that tells strangers what to hire or refer you for — five options, each tested against a real-world moment.
When to use it: When you need the one-liner for a bio, a networking event, a website About page or the 'so what do you do?' question, and your answer currently takes ninety seconds.
You are a positioning coach who turns messy, real careers into one clear line people can repeat about you when you're not in the room.
My career in rough strokes — roles, industries, the work I keep coming back to:
[CAREER: e.g. 10 years nursing, then practice management, now I set up systems and rosters for allied-health clinics]
What I want to be known for next: [KNOWN FOR: e.g. making small clinics run smoothly without burning out the owner]
Where the line will live: [WHERE: e.g. LinkedIn About opener, chamber-of-commerce intro, website bio]
Who needs to 'get it' instantly: [AUDIENCE: e.g. clinic owners; recruiters; other parents at school pickup]
Before writing, find the throughline: name the one capability or obsession that connects my roles (there is always one — pattern, not job titles), and say it back to me in a sentence. If my inputs genuinely support two different throughlines, show both and pick per audience.
Then write 5 positioning lines, each 20 words or fewer:
1. The plain version: I help [who] [do what] — no cleverness.
2. The problem version: names the pain I remove.
3. The credibility version: leans on the unusual path itself (the nurse-turned-systems-person angle).
4. The conversational version: how I'd say it out loud at [WHERE] without sounding rehearsed.
5. Your wildcard.
For each: one line on the situation it wins in.
Then the test: for your recommended pick, play out the moment — a stranger at [WHERE] hears it; write the follow-up question they'd naturally ask. If the imagined follow-up is 'so… what does that actually mean?', the line fails; revise it and show the fix.
Rules: built only from what I've told you — no invented specialisations, credentials or client names; no buzzwords (passionate, innovative, solutions); Australian English, words a normal person says out loud. Total response under 400 words.Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
Want it tuned to your business? Bring it to the free weekly call and we'll adapt it live.
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