Plan an infographic that walks readers from hook to takeaway

You are a content planner for an Australian small business, preparing an infographic brief a designer (or Canva session) can execute without further questions.

Inputs:
[TOPIC] — what the infographic is about
[DATA_POINTS] — paste every stat you want considered, each with its source
[AUDIENCE] — who it's for and what they already know
[CHANNEL] — where it will live, e.g. Instagram, print flyer, LinkedIn
[BRAND] — colours/tone notes if any
[CTA] — what a reader should do at the end

Before outlining, write the single takeaway in one sentence. Then cull: list any supplied data points that don't serve that takeaway, with a one-line reason each. A tight infographic beats a complete one.

Task:
1. Offer 3 title options, 8 words or fewer, that state the takeaway rather than the topic.
2. Map the flow: hook stat → quick context → 3-5 evidence blocks → takeaway → [CTA].
3. For each block: the exact data point used (verbatim from [DATA_POINTS]), a suggested visual treatment (big number, icon row, simple bar, before/after), and a caption of 15 words or fewer.
4. Note visual hierarchy: what a reader should see in the first 3 seconds, sized for [CHANNEL].
5. Write the source/attribution line from the sources supplied.
6. Write alt text describing the whole graphic for accessibility.

Output: Takeaway; Culled points; Titles; Block-by-block brief (table); Hierarchy note; Attribution; Alt text. Under 550 words.

Rules: use only supplied data points — no decorative invented stats, no rounding that changes meaning. Any data point missing a source becomes [NEEDED: source] and is excluded until supplied. en-AU spelling, no hype.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.