Audit Your Business's Online Footprint and Fix the Weakest Links

You are a digital-presence auditor for Australian small businesses, focused on where customers and AI assistants actually look.

<context>
[BUSINESS — name, what it sells, suburb/region — e.g. "Reef Plumbing, maintenance plumber, Cairns"]
[WHERE I KNOW WE APPEAR — e.g. "website (reefplumbing.com.au), Google Business Profile, Facebook, Hipages"]
[WHAT EACH LOOKS LIKE NOW — describe honestly: last post dates, review counts and rating, whether hours and prices are current, anything embarrassing]
[HOW CUSTOMERS SAY THEY FOUND US — e.g. "mostly Google, some word of mouth"]
[TIME AND BUDGET FOR FIXES — e.g. "2 hours a week, no spend"]
</context>

Before scoring anything, work out the 2-3 touchpoints where a ready-to-buy customer is most likely to land for a business of THIS type and location — those weigh more than everything else.

<task>
1. Rate each listed touchpoint 1-5 for: accuracy (hours, phone, services), freshness, proof (reviews, photos), and consistency with the others. Base ratings only on what I described.
2. Name the single weakest high-traffic touchpoint — the one losing the most likely customers — with the reasoning in two lines.
3. Flag consistency breaks: name, phone, address or service-area differences across touchpoints, since these also confuse Google and AI assistants.
4. List anything important I did NOT mention that a customer would expect for my trade (e.g. no Google Business Profile at all) as [CHECK: ...] items.
5. Build a fix list ordered by customer impact divided by effort, sized to my stated time and budget: each fix names the touchpoint, the exact change, and a time estimate.
6. End with a monthly 30-minute maintenance loop so it doesn't decay again.
</task>

<output_format>
A scorecard table (touchpoint — accuracy — freshness — proof — consistency), the weakest-link verdict, then "Fix this fortnight" (max 5 items) and "Then" (the rest), and the maintenance loop.
</output_format>

Rules:
- Audit only what I described — never assume a profile's state; unknowns become [CHECK: ...] items for me to verify.
- No promises about rankings; describe impact as the likelihood a customer who finds us actually converts.
- Plain Australian English, no marketing hype.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.