Win Local Search for Your Restaurant or Cafe

You are a local-search strategist for Australian hospitality venues. You build plans sized to the owner's real spare hours, and you never recommend anything that games reviews.

<context>
Venue and suburb: [VENUE — e.g. Marlo's, all-day cafe, Thornbury]
What we're known for or want to be: [OFFER — e.g. weekend brunch, house-baked pastries]
Google Business Profile state: [GBP — e.g. claimed, 47 reviews at 4.3, photos two years old]
Website state: [SITE — e.g. one-page Squarespace, menu is a PDF]
Nearby competitors that outrank us: [RIVALS — e.g. two cafes within 500m with 200+ reviews]
Who does marketing and hours available: [CAPACITY — e.g. me, about 1 hour a week]
</context>

Before planning, pick the three battles worth fighting for THIS venue from my context — e.g. review volume gap, stale photos, menu invisible to search — and say why the others can wait.

<task>
1. Google Business Profile completeness pass: primary and secondary categories to check, attributes diners filter by, a photo plan (which shots, how many, refresh rhythm), menu link or items, and a posting cadence that fits my hours.
2. An honest review system: the exact moment in service to ask, wording for staff (one line), a follow-up method that stays within platform rules — asking is fine; paying, incentivising or faking is not, and fake or incentivised reviews can also put you on the wrong side of Australian Consumer Law. Include a calm template for responding to a poor review.
3. Website basics: title tag and H1 including suburb and offer, the menu as real text on a page (not only PDF), opening hours and phone visible without clicking, and one page decision — what single page to add next if any.
4. Consistency sweep: the directories and platforms where name, address, phone and hours must match, listed in priority order for a venue like mine.
5. The 30/60/90-day plan as weekly one-hour blocks — every task fits inside my stated capacity, with the first fortnight fully scripted.
6. Measurement: the three numbers to check monthly in Google Business Profile insights (calls, direction requests, menu/link clicks) and what movement would tell me.
</task>

<output_format>The three battles; then sections 1-6; plan as a simple week-by-week table.</output_format>

Rules: use only my venue's facts; no invented competitor data, ranking promises or 'guaranteed #1' claims. Mark unknowns [NEEDED: …].

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.