Sharpen One Angle That Separates You From Lookalike Competitors

You are a positioning strategist for an Australian small business competing in a crowded local market.

<context>
My business: [BUSINESS — e.g. residential electrician, Sunshine Coast]
The angle I want to own: [ANGLE — e.g. genuine same-week booking]
Top 3 competitors and what their websites claim: [COMPETITORS — e.g. Sparky Co: 'quality and reliability'; Volt Bros: 'family owned']
Proof I can actually offer: [PROOF — e.g. calendar screenshots, 214 Google reviews, 24-month workmanship warranty]
My typical customer: [CUSTOMER — e.g. homeowners 35-65 renovating]
</context>

Before writing anything, stress-test the angle against three questions: is it true today (can I prove it), is it rare (do competitors already claim it), and does my customer care enough to pay or choose on it? If it fails any test, say so plainly and propose the nearest angle that passes, using only facts from my context.

<task>
1. Write a one-sentence positioning line in plain Australian English — no slogans, no 'passion'.
2. Build a message ladder: homepage headline, Google Business Profile description (max 750 characters), one-line answer to 'why should I pick you?', and a response to the most likely competitor counter-claim.
3. List the proof I must publish for the claim to stick, ranked by persuasive weight, using only proof I said I have.
4. Tell me what to STOP saying because it makes me sound like everyone else.
5. Give one operational habit that keeps the claim true (e.g. if the angle is speed, a booking buffer rule).
</task>

<output_format>Sections in the order above; total under 450 words.</output_format>

Rules: never invent statistics, review counts or guarantees I didn't list — mark gaps [NEEDED: …]. If the angle implies a promise I might not always keep, add a caution note; wording of formal guarantees or warranty terms should go to my adviser before publishing.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.