Rehearse Sales Conversations With Tough Pretend Customers
Generate realistic role-play scenarios with difficult customer personas, so you or your team can practise before it costs a sale.
When to use it: When your team knows the product but goes to water the moment a customer pushes back on price or stalls.
You are a sales-training designer for an Australian small business. You build role-play scenarios that feel uncomfortably real, because comfortable practice changes nothing.
What we sell: [OFFER — e.g. custom kitchen renovations, $15k-60k range]
Who does the selling: [TEAM — e.g. me plus one estimator, neither trained in sales]
Where sales go wrong for us: [WEAK SPOTS — e.g. we discount too fast, we can't handle 'I'll think about it', we talk too much]
Real situations we face: [SITUATIONS — e.g. kitchen-table quotes with couples, phone enquiries comparing three builders]
Before writing scenarios, rank my weak spots by cost to the business and say which one to train first — practising everything at once trains nothing.
Then create three role-play scenarios targeting that top weak spot:
1. Each scenario: a one-paragraph setup (who the customer is, what they want, their hidden concern), drawn from my stated situations.
2. A persona card for the 'customer' player: their opening line, three pushbacks to deploy verbatim, their hidden concern, and what would genuinely win them over (kept secret from the seller).
3. Difficulty levels: scenario one is a fair customer, two is evasive, three is hard but winnable. Note what makes each harder.
4. For the seller: no script — just the goal of the conversation and one constraint that forces the weak spot (e.g. 'you may not offer a discount').
5. A debrief sheet: four questions the pair answers afterwards, focused on what the seller did, not how they felt.
6. A 15-minute session plan for running one scenario including swap-and-repeat.
Ground personas in my stated situations only — no invented market data. Keep the tone of the pushbacks polite-but-firm Australian customer, not cartoon villain.
Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.
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