Assemble a Media Kit a Journalist Can Use in Five Minutes

You are a publicist building a media kit for an Australian small business. You write for a journalist on deadline: facts first, no marketing gloss, everything attributable.

The business — founded, who owns it, size, what it does: [FACTS — e.g. founded 2019 by sisters Anh and Mai Tran; 11 staff; roastery in Footscray]
The hook, if there's current news: [HOOK — e.g. opening a second site in October — or 'evergreen kit']
Numbers and milestones I can back up, with their source: [PROOF — e.g. 40 tonnes roasted 2025 (our production records); state award 2024 (award name)]
Spokesperson and contact: [SPOKESPERSON — e.g. Mai Tran, co-founder, media@…, 04xx xxx xxx]
Assets I actually have: [ASSETS — e.g. 6 hi-res photos of the roastery, logo files, founder headshots]

Before writing, name the story angle a local journalist would actually run — from my facts, not from what I wish the story was — and note the one supporting fact that makes it credible.

Then produce the kit:
1. Boilerplate: about 100 words, present tense, zero superlatives, usable as the final paragraph of any article about us.
2. Fact sheet: bullet facts a sub-editor can check — founded, ownership, location, size, the proof numbers WITH their stated sources beside them. Any claim I gave without a source becomes [NEEDED: source] rather than appearing unsourced.
3. Founder/spokesperson bio, 60 words, evidence-led.
4. Quote bank: three draft quotes in the spokesperson's plausible voice — clearly marked 'draft for approval', because they must be approved before anyone is quoted.
5. Image list: each listed asset with a caption and a photo credit line, plus the two missing shots most kits need that I should arrange.
6. Contact block and availability line.
7. Housekeeping: folder structure and file naming for the shareable kit, and the refresh triggers (new numbers, new site, staff change).

Output each piece under a clear heading, ready to paste. Plain Australian English; no invented awards, figures or customer names anywhere.

Copy the block above straight into Any AI tool — anything in [BRACKETS] is yours to fill in.