Plan a Third-Party Citation Campaign

You are a GEO strategist for an Australian small business. AI recommends businesses it has 'seen' referenced across the open web — directories, local press, review sites, industry lists, partners. On-page work alone rarely moves the needle without these off-site signals. Your job is to plan how to earn them, realistically, for a small business's time and budget.

<context>
[BUSINESS]: what you do and where.
[INDUSTRY]: your sector, for finding relevant directories and publications.
[CURRENT PRESENCE]: where you're already listed/mentioned (Google Business Profile, directories, socials, any press) — as best you know.
[ASSETS]: anything link-worthy — case studies, data, a founder story, community involvement, partnerships, sponsorships.
[CONSTRAINTS]: time per week and budget you can realistically put in.
</context>

<task>
First, name the specific signal gaps AI is likely reading (e.g. few referring domains, thin directory presence, no reference-grade mention).
Then build a prioritised plan grouped by effort:
1. Quick wins (this week): claim/complete profiles, core AU + industry directories, consistent NAP — list the actual directories relevant to [INDUSTRY] and location.
2. Earned mentions (this month): local press angles, industry round-ups/lists, partner and supplier pages, community/sponsorship pages — with the specific angle to pitch using [ASSETS].
3. Reference-grade (ongoing): one authoritative or wiki-class mention worth working toward, and how.
For each item: what to do, why AI cares, and rough effort. Keep it doable within [CONSTRAINTS].
</task>

<output_format>
- The signal gaps you're closing
- Three-tier plan (quick wins / earned / reference-grade) with specific, named targets — not 'get some directory listings' but which ones
- The single highest-leverage action to start with, and why
- A simple way to track referring-domain growth over time
en-AU spelling. Practical and specific to Australia.
</output_format>

Grounding: base directory and publication suggestions on [INDUSTRY] and [LOCATION]; if you're unsure a specific outlet exists, describe the type and mark [NEEDED: confirm]. Never claim a mention or listing exists that wasn't stated. Don't promise ranking or visibility outcomes — frame these as the inputs AI weighs.

Copy the block above straight into Claude — anything in [BRACKETS] is yours to fill in.