Google Search Console
Free SEO tool to monitor and improve your site's search presence. See what queries bring visitors, fix indexing issues, and track rankings.
Pricing
Completely free
Best for
Any business with a website wanting organic traffic
Stand-out features
Search performance · Index coverage · Core Web Vitals · Mobile usability · URL inspection · Sitemap submission
The real-world use case
See exactly what Google sees, fix issues that hurt your rankings
What's good
Free · Direct from Google · Essential for SEO · Actionable insights
What to watch
Data delayed 2-3 days · Limited historical data · Interface can be confusing
Plays well with
Google Analytics · Looker Studio
Not sure it fits your stack? Bring it to the free weekly call.
Ask on the callAlternatives in Marketing
Google Business Profile
Free local business listing on Google Search and Maps. Manage your business info, respond to reviews, and attract local customers.
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Free tag management for marketing and analytics. Add tracking codes to your site without touching code.
Google Ads
Search, display, and video advertising with AI-powered bidding. Reach customers actively searching for what you offer.