Google Analytics 4
Free website and app analytics with AI insights. Understand your visitors, track conversions, and get AI-powered recommendations.
Pricing
Free standard, paid for Analytics 360
Best for
Any business with a website
Stand-out features
Website tracking · App analytics · AI insights · Conversion tracking · Audience reports · Event tracking
The real-world use case
Understand who visits your site, what they do, and how to get more customers
What's good
Free and powerful · AI insights built-in · Integrates with Google Ads · Industry standard
What to watch
Steep learning curve · New GA4 interface confusing · Data sampling on free tier
Plays well with
Google Ads · Looker Studio · Google Tag Manager · Search Console
Not sure it fits your stack? Bring it to the free weekly call.
Ask on the callAlternatives in Marketing
Google Business Profile
Free local business listing on Google Search and Maps. Manage your business info, respond to reviews, and attract local customers.
Google Tag Manager
Free tag management for marketing and analytics. Add tracking codes to your site without touching code.
Google Ads
Search, display, and video advertising with AI-powered bidding. Reach customers actively searching for what you offer.